UPSIDE DOWN STUDIOS
A creative system designed to bring back imagination through 3 small exercises. Break mental patterns, build a habit of curiosity, and rewire your thinking.
UPSIDE DOWN STUDIOS
Project Design Language
Font
SchoolBell
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Colors
This is a box! But if we were kids we wouldn't just see a box we would see a spaceship, or a castle or a submarine...
When we were young, imagination was automatic. We built whole worlds out of cardboards and pillows.
But somewhere along the way, we kept losing more and more.
The more answers we got, the less creative and imaginative we became
That's not a magic potion, it's grape juice.
No, your goldfish didn't go to live in the ocean - it died sweetie
...
Upside Down Studios was created so we could think like kids again, where imagination is a routine and rules are optional
Break Mental Patterns
Rewire your thinking
Build a Habit of Curiosity
The Book of Maybes challenges traditional ways of thinking through nonlinear exercises and visual experimentation. It pushes users to explore without goals or judgment—reintroducing play as a tool for original thought.
"To love a creative life, we must lose our fear of being wrong"
-Joseph Chilton Pearce
The box of why not builds a rhythm of curiosity through small, recurring doses of wonder.
This is the Box of Why Not — a gentle invitation to curiosity.Once a week, it prints a small prompt, like a message from another world. It nudges you to notice, to imagine, to make something just because.
THE OBJECT OF MISBEHAVE
3.
This is Object of Misbehave— an invitation to break the rules on purpose."
As we grow, we're taught how things work—and subtly, how they must work. The more we're told objects have fixed purposes and right answers, the more imagination is boxed. Object of Misbehave is a playful act of resistance: a workshop inviting users to forget function, reject the familiar, and invent freely. By reimagining the ordinary, participants break mental routines and tap back into the boundless creativity.